Converting Listeners Into Leads | Courtney Elmer

Podcasting Made Simple

Alex Sanfilippo, PodMatch.com

Education, Content Marketing, Podcast Guesting, Podcast Hosts, Podcasting, How To, Audience Growth, Podcast Guests, Business, Podcasters, Marketing, Monetization, Technology

5 • 671 Ratings

🗓️ 27 September 2022

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

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Summary

Send Us a Text Message MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/194 Feel like you’re giving away your best content inside every interview, but still not getting the ROI you want for your time invested? In this episode, Courtney Elmer helps us discover how to tap into the power of listener psychology and structure your content in a way that compels someone listening to take action, so you can convert more listeners into leads and get the most out of every interview. If you're ready to ...

Transcript

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0:00.0	You're listening to Podcasting Made Simple,
0:07.9	where we deliver weekly masterclass episodes
0:09.8	that help podcast hosts and podcast guests elevate their podcasting game.
0:14.2	I am your host, Alex San Felipe.
0:16.7	Today's episode features audio from a session of the latest PodPro's quarterly event.
0:21.3	To learn more about the speaker in this episode, along with other helpful resources,
0:25.2	including the video version of this episode and links to attend next quarter's event,
0:29.7	please visit Podprose.com slash 194.
0:33.2	And now please enjoy today's episode.
0:40.5	Have you ever felt like you're giving away your best content inside of every interview that you do,
0:45.8	but you're still not getting the leads that you were hoping for?
0:49.0	This is a really common problem.
0:50.7	And the reason is because most podcast guests are great at what they do. They're
0:56.0	passionate about it, but they're not so great at knowing how to present their information in a way
1:00.8	that's going to compel someone listening to take action. This is one of the biggest reasons that people
1:06.7	give up on being a podcast guest altogether. Because whenever you're investing your time and your energy into doing something that's supposedly going to help you grow your brand, grow your business, but you're not seeing much of an ROI on that time invested.
1:20.2	You're not getting those new leads.
1:21.6	You're not seeing those sales coming in.
1:23.7	I can feel really discouraging.
1:25.2	You probably might wonder if it's even worth your time at all.
1:28.2	And the reason for this is because it's one thing to know how to create great content.
1:32.6	It's one thing to know your topic. It's one thing to be passionate about it.
	...

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