Conversation with Marcus Collins — The Power Behind What We Buy, What We Do, and Who We Want to Be

The Prof G Pod with Scott Galloway

Vox Media Podcast Network

Careers, Entrepreneurship, Business

4.6 • 4.1K Ratings

🗓️ 31 August 2023

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

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Summary

Marcus Collins, the head of strategy at Wieden+Kennedy New York and a clinical assistant professor of marketing at the University of Michigan, joins Scott to discuss his new book, “FOR THE CULTURE: The Power Behind What We Buy, What We Do, and Who We Want to Be.” Follow Marcus on Twitter (X), @marctothec. P.S. Scott is on holiday, so we’ll be back with our business analysis and Algebra of Happiness in September! Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	Support for PropG comes from another podcast. It's called The Science of Scaling, hosted by
0:06.1	Microbearers, a senior lecturer at Harvard Business School. Each week, Mark interviews
0:09.8	some of the most successful sales leaders in tech. People including Kyle Parrish from
0:14.0	Figma or Kevin Egan at Atlassian. They talk tactically about how to grow business. Because
0:18.7	as Robearers will tell you, whether a company is valued at $1,000,000 or $100,000,000,
0:23.6	the failure rate is the same. The science of scaling wants to change that. Search for
0:28.0	the science of scaling wherever you get your podcasts. That's The Science of Scaling.
0:38.6	Support for this show comes from American Express Business. If you're a small business owner,
0:43.6	you want to partner with someone that can help make your day-to-day a rewarding experience.
0:47.8	That's where American Express can come in. American Express business cards are
0:52.5	built for your business, with features and benefits like the ability to earn membership rewards points
0:57.7	on select cards. The power to pay for big business purchases and 24-7 support from a business
1:03.8	specialist. Built for your business, MX Business. Terms apply. Learn more at americanexpress.com
1:11.4	slash business cards. Episode 265 is the country code belonging to Malawi. In 1965, the Medicare
1:22.9	program was established and the effort was used on television for the first time. Don't judge
1:28.6	a person for drinking and swearing. Judge the quiet sober ones. Those f***er are up to something.
1:45.8	Welcome to the 265th episode of The Propgy Pod. We're still on vacation that'll be ending soon.
1:52.3	I know you missed me. You missed me. I'm coming home. I'm coming home. I've taken off. I'm trying
1:57.5	to come up with a roaming dog metaphor. Several dogs in the area are pregnant. They tried to capture
2:02.7	me. True story. When I was about 15, my closest friend, Adam Markman, he had a German short-haired
2:09.0	pointer. We couldn't have dogs. It was just me and my mom. We didn't have the capacity for a dog.
2:12.5	But anyways, Adam had dogs. At first, he had a German short-haired pointer. Sweet dog, way too
	...

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