On the rooftop where I live, there's a view of Scottsdale, Arizona.

And particularly at night when you're up there, looking down to the city facing north,

there's a ferris wheel.

And every night this ferris wheel is lit up, different colors,

and it really stands apart from everything else.

A few nights ago, I was up there walking around, kind of getting

some fresh air before I called it a day. And my brain took me on one of these little side quests, right?

I just could not stop thinking about this Ferris wheel. And it turns out for good reason. And so

per standard operating procedure, I want to take you on this little journey with me. So let's

start with a simple question, really. What is a Ferris will? Well, it's a portal to see the world differently.

Think about it.

People take time to travel to it.

They wait in line.

They pay money to get on this thing.

Which, by the way, doesn't move fast.

It's not an adrenaline rush or anything.

It's merely a chance to get to the top and see a view. A view of the same place these people

were just walking around. The exact same place. The same place they live.

Same place they spend their days.

Same place they drive around.

But they knew there was something beautiful about seeing all that stuff from a top.

The Ferris wheel, from a new lens, a fresh perspective.

...