Contextualize Without Compromise

Blessed + Bossed Up

Anchored Media Network

Business, Education, Entrepreneurship, Self-improvement

4.6 • 2.2K Ratings

🗓️ 12 July 2025

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this powerful episode of Blessed + Bossed Up, Tatum dives deep into Acts 17:22–31 and pulls out two key strategies every Kingdom entrepreneur needs: cultural intelligence (CQ) and contextualizing your message.

Using Paul’s sermon to the intellectual elite in Athens as the foundation, this episode breaks down how Paul studied the culture, respected his audience, and delivered the Gospel in a way that resonated deeply—all without compromising the truth.

Tatum explains how these same strategies apply to business today, from adjusting your brand messaging based on audience psychographics to adapting your offers and content for different platforms or markets. She also shares practical examples (from YouVersion to McDonald’s global menus) and offers 3 concrete ways to start applying these principles in your own brand—whether you’re already in business or preparing to launch.

If you’re a faith-led entrepreneur looking to improve your marketing, messaging, or audience engagement while staying true to the Word, this episode is your blueprint.

📖 Scripture:

Acts 17:22–31 (NLT)

Paul contextualizes the gospel for the Athenians at the Areopagus, modeling how to reach new audiences with truth and strategy.

Key Takeaways:

Cultural Intelligence (CQ) is the ability to understand the values, behaviors, and worldview of the people you're called to serve.
Contextualization is delivering your message in a way that’s relevant, understandable, and compelling—without changing the truth.
Paul didn’t compromise; he customized the way he shared truth to meet people where they were.
Business owners must do the same with their brand messaging, sales strategies, and offers.

3 Ways to Apply This in Your Business:

Use Your Audience’s Language – Mirror the words your audience uses to describe their problems and desires.
Tailor Messaging for Each Platform – Adapt your content for Instagram vs. TikTok vs. LinkedIn vs. YouTube.
Adapt Your Offers for Specific Audiences – Adjust your product packaging, pricing, or delivery to match the needs of different segments within your niche.

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Transcript

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0:00.0	You are listening to Blessed and Bossed up, presented by Anchored Media.
0:05.5	An entrepreneurship podcast for Christians all about how to make God the CEO of your business.
0:12.1	Get ready to be inspired, challenged, but well equipped to live and build your destiny his way.
0:30.2	Hey guys, welcome to another episode of the Blessed and Bossed Up podcast.
0:34.6	First, I want to say thank you so much to everybody who reached out to me, whether it's text, DM, email, telling me how last week's episode, my
0:39.3	testimony and transparency really blessed you. If you've been listening to the show long enough,
0:44.9	you know, I'm pretty private and I don't just come on here and talk about what I'm going through
0:48.9	just for the sake of it. But when I do have those type of episodes, it's really because I feel led to.
0:56.1	And it's my prayer and my hope that in me being open and vulnerable that it will bless somebody.
1:02.4	So it makes me feel good to know that there are people who were blessed and encouraged by that episode. So thank you so much to everybody
1:13.2	who reached out. And I'll keep y'all posted as I navigate my own season of disappointment
1:20.4	and process my feelings and all of that. I got some clarity to speak that I want to dive into
1:25.5	more. But if you don't take anything from last
1:30.0	week's episode, my biggest thing that I want to give you is to just in the midst of all that
1:37.6	you're feeling, you're believing in God for something and it didn't work out the way that you
1:41.7	thought that it would to just take all of those real
1:44.8	and raw emotions to him and let him heal your heart. And that's the space that I'm in. I let my
1:51.1	heart break feel all. I'm feeling all the feelings and I'm also surrendering all the feelings.
1:57.5	And the Lord is just putting me back together and I'm okay with however long it takes.
2:03.5	So I'm glad that some of you guys were blessed from it.
2:07.3	And now let's get back to business.
2:09.8	Okay.
	...

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