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Marketing School - Digital Marketing and Online Marketing Tips

Content That Actually Converts Into Enterprise Customers #2519

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 25 July 2023

⏱️ 9 minutes

🧾️ Download transcript

Summary

In episode #2519, we talk about what type of content actually works at converting enterprise customers. There is immense power behind effective marketing techniques and, in our conversation, we break down the types of content that help drive revenue. Hear about the type of content that goes viral, leveraging content effectively, and best practices to help your content reach new customers. We also talk about programmatic advertising, the overall marketing funnel, and how to track the progress of marketing content. To learn how to take your marketing to the next level, tune in now! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Content That Actually Converts Into Enterprise Customers. [00:42] A look at some data on viral content. [01:55] Neil shares what he has learned regarding content. [02:48] How NP Digital assesses marketing content. [03:15] Benefits of focusing on a marketing niche. [03:55] Best practices for formatting blog content. [04:52] Leveraging FUD (Fear, uncertainty, and doubt) type content. [06:11] Programmatic advertising and the sales funnel explained. [06:58] Tracking the progress and producing new content. [07:26] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Salesforce Sign up for the next Marketing Mastermind class on Leveling Up Founders Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0

We are going to talk about the content that actually converts

0:03.7

into enterprise customers.

0:04.9

So Neil and I were on the phone yesterday.

0:06.5

I was walking to the gym and then he was doing his thing.

0:09.0

And we just had a chat and I was sitting outside

0:11.7

and Neil's like, you know what?

0:13.1

Really converts the content that converts for enterprise.

0:15.6

It's not the stuff that you see out there where people

0:17.9

that are growing really fast on social

0:19.4

that are becoming famous, it's not that content.

0:21.4

I've tested that content.

0:22.7

And I've actually seen before on Neil's blog

0:25.0

where he used to talk about how he'd spend X amount of dollars

0:28.1

on his wardrobe or why amount of dollars on this

0:31.3

and what he got from it.

0:32.5

So I've seen the evolution over time.

0:34.4

This is like 10 plus years ago, by the way.

0:36.5

So then he shared some data and then Neil,

0:39.0

you want to go ahead and share some data

0:40.5

around what actually works.

0:42.0

Yeah, sure.

0:42.9

So what's funny is, as Eric mentioned,

...

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