Content Marketing for Artists [59]
Art Juice: A podcast for artists, creatives and art lovers
Louise Fletcher/Alice Sheridan
4.8 • 1.1K Ratings
🗓️ 4 February 2020
⏱️ 47 minutes
🧾️ Download transcript
Summary
Louise is flying solo as Alice prepares for an art fair. Many artists dread the idea of marketing, but this week, Louise shares her belief that marketing doesn't have to feel pushy or unpleasant. With content marketing, it can be as simple as letting people know what you're up to. In this episode, she shares the lessons she learned from corporate marketing including why documenting is so much easier than creating, how storytelling can attract your ideal art buyers, and why engagement is so important for your success. But this is not just an episode about the theory of marketing - there are also practical tips and strategies to help you think how you could use these ideas in a way that feels good to you.
Mentioned
Seth Godin: https://seths.blog/
Gary Vee: https://www.youtube.com/user/GaryVaynerchuk/videos?view=0&sort=p&shelf_id=11
Copyblogger: https://copyblogger.com/blog/
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Credits"Monkeys Spinning Monkeys" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License
Transcript
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| 0:00.0 | and I'm going to show whatever it is that's happening in my studio and if what's happening in your studio is nothing and actually you're curled up in the fetal position on the sofa because you can't do anything because you're totally stuck and I've been there, then that's what you put in your blog. Hi everybody and welcome to episode 59 of art juice. Now normally at |
| 0:30.3 | this point I would say this is honest, generous and humorous |
| 0:33.4 | conversations to feed your creative soul and get you thinking, but the word |
| 0:38.4 | conversations doesn't apply today because unfortunately you just get me today and for that I am truly sorry |
| 0:45.8 | so I've had internet problems over the last few weeks probably and it's been getting worse and we now have complaints into the |
| 0:55.6 | company that provides our internet in this rural village where I live and they say they're |
| 1:00.1 | working to sort it out but what happened yesterday on our regularly |
| 1:03.7 | scheduled Thursday recording session was that we just couldn't do it because we |
| 1:08.6 | kept cutting out on my end so we had we maybe 45-50 minutes of trying to make it work and it just wasn't going to happen. |
| 1:17.0 | And Alice has a big event coming up. |
| 1:19.0 | She is at an art fair in a couple of weeks and she hasn't quite finished the painting |
| 1:25.0 | share. So she needs time to paint. Today and Saturday and Sunday you'll be |
| 1:30.4 | listening to this on Tuesday but we always record a few days before. So I said I would |
| 1:36.1 | do this on my own and I've never done anything like this before so please be kind and I try not to be boring, but I thought most of the kind of topics we talk about are things that really do require a conversation. |
| 1:50.0 | What if I did something that was a little bit more tips and advice and that doesn't so much require |
| 1:55.7 | a conversation. And last week we talked about comfort zones and so I decided to scurry as quickly |
| 2:01.6 | as I can back to my own personal comfort zone and talk to you about |
| 2:06.4 | internet marketing for artists. More specifically, I want to talk to you about content marketing |
| 2:12.4 | for artists. |
| 2:13.0 | Now some of you know I come at this whole idea of marketing |
| 2:17.0 | from a little bit of a different background than most artists |
| 2:20.0 | in the sense that for many years I worked in corporate America I used to live in America |
... |
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