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Social Proof Podcast

Content Is The New Currency - Episode #249 w/ Cornell Ross

Social Proof Podcast

Social Proof Network

Entrepreneurship, Business

52K Ratings

🗓️ 23 May 2022

⏱️ 66 minutes

🧾️ Download transcript

Summary

Director, Writer, and Producer Cornell Ross has managed to become one of the culture’s rising comedic social media stars. Originally from Cleveland, Ohio, he trusted in his ability to create content, showcase his comedic genius, and employ others in the Hollywood lights! After leaving college, being fired from a job in the hospitality industry, and eventually cracking the code on the Instagram content machine, he has been able to rise to the top of today’s continent creation industry .In this episode we dive into :


- Generating Revenue From Content vs. Creating For Fun : How to crossover to seeing your content make money rather than it being a never ending quest to finally “make it”

- Cancel Culture and Navigating Controversy: Why it is important to know your identity, value, and mission as a creator.

- Collaboration with Other Creators : Building trust, chemistry, and camaraderie with those in your circle to make your journey more fruitful, culturally relevant, and lucrative.

- Vulnerability, Authenticity, and Knowing Your Target Audience: the most powerful trifecta as a rising comic in today's era.

- Mastering Your Creative Process : how to build, healthily critique, and refine the process of creating content that evokes emotion, sparks conversations, and enhances the culture.


and so much more !



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Spotify: https://open.spotify.com/show/6GT6VgjBy0zviALR8xkRe1?si=82LcP8siQXGVHb2ibg5axA&nd=1




Cornell On IG : https://www.instagram.com/_cornell__


David on IG : http://www.instagram.com/sleepis4suckers



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Transcript

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0:00.0

I think when you coming up, you should find people who want to come up as well and work with those people to grow, but people just be

0:07.3

Ego, Tisaka, or just so oh, I'm doing on my own. That's the most dumbest thing ever and three two one

0:18.1

You're listening to the real social proof podcast with mr. sleepers for suckers himself, David Shand

0:25.7

Let's get it. Welcome to another edition of the social proof podcast LA edition. We are here in

0:36.7

In-hole studio where all the magic happens. We're here at Cornell man. How you feeling feeling good? I mean how you doing?

0:42.6

Yeah, I am amazing. I'm so glad uh, I

0:45.5

Just had like a little bit of nostalgia would the word be because the first time I see in a shoot

0:50.8

I came here with a big job. It was like y'all got to go shoot some of my home boy

0:54.7

And I was the first time I actually saw the production of a

0:59.4

Skit you know me so it's not just you know, we get some cameras and we shoot it is like we shoot this scene

1:05.8

One way and we shoot the same scene with a camera on somebody else and I'm like, you know, this is

1:10.5

This is super dope production production stuff. So

1:14.3

I kind of want to like just kind of for those that don't know

1:17.5

You're kind of creative

1:19.3

What would you call yourself?

1:22.2

Well, that's what they try to label us, but we are more than just content creators. I can write our direct. I edit

1:30.4

Command a camera. I can like so I'm many things

1:34.3

I think a lot of traders are many things. Yeah, especially as producers. Everybody produces like you produce content

1:41.3

You will produce it. You are considered a producer

1:43.6

So I think one thing we need to do is call people what they are it's like if you write you a writer

1:48.4

You might did because you're not at a certain level. Don't mean you're not a writer. So it's like I'm a lot of things

1:55.0

Definitely content creator. I love creating content and

...

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