Welcome to the Creative Pen podcast. I'm Joanna Penn, thriller author and creative entrepreneur,

bringing you interviews, inspiration and information on writing, publishing options and marketing ideas for your book.

You can find the episode show notes, your free author blueprint and lots more information at

TheCreativepen.com.

And that's Penn with a double N.

And here's the show.

Hello, creatives.

I'm Joanna Penn.

And this is episode number 679 of the podcast.

And it is Thursday the 9th of March,

2023, as I record this, a few days early as we're away for the weekend.

In today's show, I'm talking to Jeff Adams about content for all, how to make our online presence and our books more accessible because authors and readers are a diverse

bunch so how can we ensure our content reaches everyone when it also seems such a time-consuming

and potentially expensive task we want to do the right thing but there are some barriers so how can we

do that this is one of those interviews where we explored lots of things,

and Jeff made me think a lot about how I can improve my content.

And wherever you are in the author journey, this is something we could all improve,

so I know you will find this interesting and useful.

So that's coming up in the interview section.

In publishing and book marketing news, well, an absolutely fascinating article and a kind of surprising one by Ryan Holiday called This Decision Changed My Business and My Life.

Now Ryan is most famous these days for his books on stoicism.

The obstacle is the way and others.

...