Content, Context, and Intent is Your Advantage | Event Planner Expo Keynote

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.8 • 18.1K Ratings

🗓️ 11 October 2019

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

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Summary

Podcast listeners, think you're going to love the energy from the Event Planner Keynote I gave here in NYC. I was able to cover the current state of communication and how to produce content that wins. Also, LOVED the questions from the audience and how in depth we were able to go here. Tweet me @garyvee with a platform you’re going all in on for the remainder of the year. Topics from Today’s Episode: 1:30 | Communication Shift 3:00 | How to communicate through your content 7:00 | How organic reach works 8:30 | Which platforms to focus on 13:30 | The Growth of Podcast Consumption 14:45 | Selfish vs Selfless Content 16:45 | Understanding the end consumer + nuances of the platform 19:15 | People love to blame Social Media 21:00 | Whoever brings the most value to the end consumer, wins 26:00 | Self-awareness and Listening is the game 28:00 | Q&A Begins 28:30 | How Social Networks Work & Posting Too Much Content 29:45 | Moment in Career When I “Arrived” 32:00 | Kindness is always right 38:00 | Winners win 40:00 | What kind of entrepreneur do I want to be

Transcript

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0:00.0	Hey guys, before today's episode of the podcast, I want you to text me 212-931-5731.
0:07.4	If you don't, you're missing out.
0:08.6	I'm putting all my eggs in the fucking text basket.
0:11.3	212-931-5731.
0:13.8	This is the Gary V. Audio Experience.
0:19.6	I communicate and I communicate from a place of empathy.
0:24.6	And I think this is a very important point in this room.
0:26.8	My show of hands, how many people here are in the B2B space just for my own knowledge?
0:30.9	Just raise them high if you don't mind.
0:32.7	And how many are B2C?
0:35.1	Right, so what's really interesting, if you can keep the lights on, it'd be amazing,
0:39.0	because I like the faces.
0:42.0	So this room is basically almost 50-50 based on the hands.
0:45.2	And why this is a fun starting point for me is, I think this is all about context.
0:52.1	And what I mean by that is, regardless of what your ambitions are, whether you work within
0:55.8	an organization, actually, how many people you own their own business by show of hands?
0:59.5	Quite a few.
1:00.5	And then, working in an organization?
1:02.6	Great.
1:03.6	So again, pretty split in a lot of ways.
1:06.6	When you reverse engineer anything, like what do you up to?
1:09.8	What do you want?
	...

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