Content Advice For Building Your Personal Brand (Over Age 40!) ft. Lee Jenkins | The Dept. #88
The Dept. w/ Omar El-Takrori
Omar El-Takrori
4.9 • 820 Ratings
🗓️ 28 August 2025
⏱️ 68 minutes
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Summary
In this episode of The Dept. Omar talks with Lee Jenkins. Pastor, entrepreneur, and financial expert, on how he built an audience of over 400,000 followers online in just 18 months, all while leading a church and running businesses. Lee shares how to fuse wisdom and experience with the energy of younger generations, why he chose Instagram as his platform, and the keys to creating content that actually serves people instead of just chasing views. They dive into his approach of prioritizing quality over quantity, finding your niche by filling a void, and balancing faith and finances with integrity. If you want to grow your personal brand while staying true to your values, this conversation will inspire you to get what’s inside of you out to the world.
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Transcript
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| 0:00.0 | Are you someone over 40 or what I like to say in your 2.0 era in life and you have something to offer the world, |
| 0:08.0 | but when you think about social media and YouTube and posting content online, you probably think to yourself, man, that's just for the young people. |
| 0:14.0 | They're the ones who know how to do that. I would say you actually have more of an advantage than all the young people. And the reason is, is because of what you |
| 0:22.2 | know and your experiences. And today's department is the personal brand department. And I have |
| 0:28.4 | Lee Jenkins with me, pastor, entrepreneur, financial expert. You in 18 months have grown your audience online across a few platforms to over 400,000 followers. |
| 0:46.3 | 18 months, 400,000 followers. |
| 0:50.4 | And I found you at around maybe 50 to 60,000 followers |
| 0:55.0 | about a year ago. |
| 0:56.6 | And I loved your approach. |
| 0:58.8 | And I think you'll have so much insight |
| 1:01.0 | because you represent so much people who have expertise, |
| 1:05.1 | a passion to help people. |
| 1:06.7 | And so, dude, thank you so much. |
| 1:08.1 | I'm honored. |
| 1:08.9 | I'm a fan. |
| 1:09.7 | Wow. |
| 1:10.5 | And I wanna look like you when I grow up. Oh my God, thank you so much. I'm honored. I'm a fan. Wow. And I want to look like you when I grow up. |
| 1:13.0 | Oh, my God. Thank you, man. Well, I'm honored. I'm a huge fan of yours. I discovered you probably before you discovered me. |
| 1:20.0 | And, man, I've been so blessed by your content and inspired by it greatly. And, you know, I'm a little older. I'm over 60, believe it or not. Yeah, |
| 1:29.6 | man. But I'm in a 35-year-old body, you know, and so I don't believe in getting old. I believe in |
| 1:37.5 | getting better. And I have loved aging because the more you age, the more experience you have, and you can draw on some |
| 1:49.7 | of that experience. And then you can learn new things. And what I love about today's generation |
... |
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