Field work is brought to you in part by General Mills, which is partnering with farmers and suppliers to advance regenerative egg practices on a million acres of farmland by 2030.

Welcome back to another episode of the Field Work podcast.

This is a podcast for farmers by farmers where we talk about sustainable egg practices.

I am one of the hosts, Zach Johnson.

I'm Mitchell Hora. Happy to be back on another good episode here.

Talking about supply chain incentives and a lot moving here with big companies, little companies.

Everybody seems to kind of be throwing their hat into sustainability, regenerative ag, incentivizing supply chains and whatnot and driving that back down to the farm.

So an interesting conversation to be had here today.

Yeah, so it's really driven by consumer demand a lot.

You know, the consumers are demanding fun labels and better,

better environmentally friendly practices, whether that's conservation tillage or, you know, words like sustainability

and stewardship and whatever those words may mean to you. But that is what the consumers really are

driving. And so that's something that brands are able to really, you know, take advantage of

and be able to work with farmers to try and accomplish those

things, whatever it may mean to the individuals and to the brands and to the consumers and the

farmers. But how do we make that, as Mitchell said, economically viable on the farm so that

farmers can implement those different practices and really be able to meet those demands?

Well, Zach, today, we are going to find out how we're going to do it.

We've got the answers sitting here in the room, and we're going to get to the bottom of it.

So super excited.

We got Jerry Lynch is joining us here.

He's the chief sustainability officer at General Mills.

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