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marketplace 22. So how's that soft landing looking? More evidence today from the retail economy? From American public

media, this 16th. Good to have you with us. Today's lead story is

another tale of the remarkable resilience of the American consumer, the latest retail

sales report for June from the Commerce Department, says spending

held up better last month than many economists expected. Overall, retail sales were flat

compared to figures for May, which were revised higher.

Dig a little deeper though and the picture looks even brighter.

Marketplace's Sabree Benashore has that story.

It was the price of soy milk that did it for Ben Lee.

I've been collecting receipts from all these different grocery stores.

Lee is 34 lives in Brooklyn and this year he decided to go hard on comparison shopping.

At like Target, like a bottle of soy milk could be like 499 now, but at the local

fresh associated, you know, it's 650.

He says he wanted to support local small grocery stores,

the little guys, the mom and pops,

but that soy milk price tag was just a no.

And so I've definitely avoided the smaller grocery stores as of late.

Economists have wondered if this kind of increasing price sensitivity was going to result in consumers spending less.

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