We believe that consumer protection is crucial to ensure that you know all the progress that we need in the last decade with respect to access to accounts etc.

Continue to deliver value essentially means that we need to develop a way for which people can trust formal financial systems and continue to have positive experience.

Let me start this episode with a little plug for podcasting as a communications channel.

It's a question I get asked from time to time whether there is value in building a podcast for brand or personal marketing.

And it's not the easiest question for me to answer because it's new on-stand contextual.

I don't reach a huge number of years yet.

Please do share the show for and wide.

But a typical episode will get 500 to 1000 downloads in the first month.

Maybe a little more if the guest does a nice job of helping to share the content early on when the algorithm is still hungry.

But that's not enough to move the needle for most businesses.

Certainly not if we treat those years only as potential clients.

So I don't.

Instead I keep an eye on high value engagements and doors open that might not have been otherwise.

Maybe as many as one in three of the completely cold call approaches I make to guests, get positive responses.

And these are very busy people with little to gain.

And after maybe one in three shows I get to play matchmaker between one guest and someone in my network.

Or one of my guests plays matchmaker for me within it.

And one of the leaders on that front has been Joffrey Jurem.

You'll remember him from episode five when we talked about scoring for microfinance.

When I just started the show and the download numbers were barely in the teens.

Joffrey, the brain behind credit inside analytics,

was the first guest I ever reached out to without having some pre-existing relationship.

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