Welcome to Industry Focus, the podcast that dives into a different sector of the stock market every day.

It is Tuesday, November 29th, so consumer and retail is on tap.

I'm your host, Vincent Shen and joining me via Skype is Senior Fool

com contributor Osset Sharma. How are you doing Osset ready to get back into the

swing of things? Almost Vince you know I'm ready to get back and swing of things, but fine, I'm behind going forward towards Christmas.

So, yeah, yes, yes is the answer.

Okay, well, for our listeners, today we are diving into a topic and part of the investing world that I have actually not yet covered as host of industry focus and that is with exchange-traded funds or EDFs.

So we'll be talking a little bit about some consumer and retail focus EDFs, not only as

investment options or vehicles themselves, but how they can kind of serve as a source of inspiration

to find other high quality companies within the industry.

So, you know, Assad, for anyone who's not as familiar with exchange Traded Funds, you know, with a 10,000 foot kind of view,

can you give us a quick description of what an ETF is?

Sure, Exchange Traded Funds are very similar to mutual funds.

They enable you as an investor to dive into an investment idea,

and someone else that is the fund manager will buy and sell stocks or other instruments in a basket

and allow you to purchase into this investment as you would a stock.

So unlike mutual funds, you can buy and sell an E.T.F that is Exchange

Traded Fund in the same day.

And they are managed instruments, so they do assess a fee each year.

And we'll get into some of those details as we go along with the ETS

we're going to talk about today.

So that's one thing that you do have to watch in investing in an

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