Consume Smarter: Recognizing News Media Bias with Vanessa Otero

Here's Where It Gets Interesting

Sharon McMahon

Government, History, Storytelling, Education

4.9 • 15.1K Ratings

🗓️ 23 May 2022

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, Sharon speaks with Vanessa Otero, the founder of Ad Fontes Media–the media company that is responsible for the dynamic Media Bias Chart. If you’ve follow Sharon on Instagram at @sharonsaysso, then you’ve seen her link to the Media Bias Chart many times. The conversation today centers around the importance of trust and reliability in the media. Ad Fontes analysts use the acronym RELI as news source benchmarks, which stands for reputation, evidence, likelihood, and incentive. As news consumers, it’s important for us to remember that true news journalism seeks to answer our questions, not provide analysis or opinion. We are used to thinking about news in a binary: real news vs. fake news, but as Vanessa explains, it’s more of a gradient of reliability, from a top tier of fact-based “who, what, when, where” news reporting down to misleading and inaccurate information. Most of our news media falls in the middle.

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Transcript

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0:00.0	Hello friends, welcome. Always delighted to have you and today I'm chatting with
0:04.9	Vanessa Otero and Vanessa owns Advante's Media and perhaps you're familiar with
0:12.3	their interactive Media bias chart. media and
0:15.0	they analyze media bias chart. I have linked it in my profile on Instagram many times
0:19.0	and they analyze media sources for both reliability and bias and this is an incredible
0:28.7	conversation if you care about this topic. So let's sign in. I'm Sharon McMahon and welcome to the
0:36.8	Sharon Says So podcast. Thank you so much for coming Vanessa. My pleasure. I know that the people who listen to this podcast
0:46.7	First of all love what you do if they're familiar with you if they're not familiar with you yet they're going to love what you do. This is a topic we talk about on
0:54.3	Sharon says so especially on Instagram truly every week and I am so excited to just
1:01.3	hear what you have to say can Can you give us a brief introduction
1:04.4	about your work and how you got to do
1:06.8	the type of work that you're currently engaged in?
1:10.9	Absolutely, I love to talk about this. My name is, as you said, Vanessa Otero. I'm the founder and CEO of a company called Advantez Media. And you may know us for our famous media bias chart and how I came to be in this position
1:24.3	and talking to you today is because in 2016,
1:27.1	I created the original version of the media bias chart,
1:30.3	which was just something designed
1:32.3	to talk to my friends and family about reliability and bias of news sources.
1:36.2	It got really popular and then in 2018 I founded this company Advantez Media to rate the news for reliability and bias in order to fight misinformation and polarization.
1:48.8	So now I have a team of analysts to do this with me.
1:51.3	We can get into more details about that but you know I'm really
1:55.1	excited to be here because you know these are problems I know that are near and
1:59.2	dear to your heart because we just see how this affects people, families, friends, so many aspects of our society. So really excited to talk about this.
	...

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