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WSJ Tech News Briefing

Consultants Are Cashing in on the AI Boom

WSJ Tech News Briefing

The Wall Street Journal

Tech News, News

4.31.7K Ratings

🗓️ 10 March 2026

⏱️ 13 minutes

🧾️ Download transcript

Summary

Consulting firms are striking a series of lucrative deals with AI giants like OpenAI and Anthropic in an effort to help other companies make use of the cutting edge tech. WSJ’s Allison Pohle shares what’s behind the trend. Plus, WSJ media reporter Alexandra Bruell explains why AI could be a surprising savior for local news. Isabelle Bousquette hosts. Sign up for the WSJ's free Technology newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Access to affordable credit helps me pay my employees, but I don't really need it.

0:05.0

Infliction is killing me!

0:08.0

But who cares? Big retailers are making record profits!

0:12.0

That's why we support the Durban Marshall Credit Card Bill!

0:15.0

See? Banks and credit unions help small businesses make payroll.

0:18.0

This bill would cut the vital resources they need.

0:25.1

While increasing megastore profits, they deserve it. Don't they?

0:29.1

Tell Congress, stop the Durban Marshall money grab for corporate megastores.

0:31.2

Paid for it by the Electronic Payments Coalition.

0:41.4

Welcome to Tech News Briefing. It's Tuesday, March 10th. I'm Isabel Buscett for the Wall Street Journal.

0:48.0

Today we're looking at two industries that seemed ripe for AI disruption, or maybe even death.

0:56.3

But so far we're seeing the opposite. First, AI might be the savior local news has been waiting for. Across the country,

1:02.6

local reporters are using the tech to cover more stories more deeply, although it's not without risks. Next up, the consulting industry is also getting a boost from AI giants. We're diving

1:09.4

into how a flurry of deals between AI labs and

1:12.5

large consultancies are mutually beneficial, at least for now. But first, for years, AI has felt

1:23.4

like a threat to journalism, with its promise to create loads of cheap content online

1:28.5

without any human intervention. But it turns out the technology has actually been a boon for

1:33.9

local news. Reporters in underfunded and understaff newsrooms are now using AI to monitor

1:40.2

police scanners in town meetings, saving them hours that they say they can now spend on deeper investigative reporting.

1:47.5

Across the industry, AI is writing the first draft of an article which a human then edits.

1:53.3

Wall Street Journal media reporter Alexander Bruel joins us to talk about how it's all working and what could go wrong.

2:00.8

Alex, from your perspective, how much of a game changer is this for these local... us to talk about how it's all working and what could go wrong.

...

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