I think that misconception comes from having a bad employer at some point that was a small business

or family run business or something and they saw it with their own eyes like the owner taking

advantage or price gouging or whatever and they just kind of force that model on everybody

who has their own business but anybody that's had their own business or been a freelancer,

kind of done their own thing,

knows how kind of full of shit that is.

Guys, we got a special one today.

The guys who's quietly shaping how the building industry shows up online.

It's finally stepping out from behind the camera.

Doug DeVall co-founder, Motif Media.

It's the reason why the Modern Craftsman podcast looks the way it does, sounds the way it does,

and honestly exists the way it does.

He's built a media company that helps builders tell better stories,

and he's been riding shotgun with us since the beginning.

Doug's got roots in the trades, a deep understanding of branding,

and a no-b-s approach to content that has helped dozens of builders elevate how they show up.

And Tyler's been dying to ask a question that he got from his good friend, Dom.

Mm-hmm. Mm-hmm.

We had to dig into it some.

So we're going to let that happen.

And the question is not why does it take so long to do video edits.

We'll just start off with that.

...