Newell Brands is a consumer facing conglomerate.

They own ball jars and Sharpie and Mr. Coffey.

And if Newell Brands decided to buy Papermate or some other Penn company, the Wall Street Journal

probably wouldn't write an article about it. In fact, they do own Papermate

and a bunch of other Penn companies. Here's the thing.

Last year, Newell Brands' sales

were more than twice the size of Penguin Random House,

or as I call them Random Penguin, and yet when Bertelsman, the people who own Random Penguin,

decide to buy Simon and Schuster, it's news.

Hey, it's Seth.

And this is a Kimbo.

We'll be back in a second to talk about publishing commodities, monopolies, and culture.

But first, here's a message from our sponsor.

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...