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Proof

Considering Blue Food

Proof

America's Test Kitchen

Society & Culture, Food, Arts

4.41.8K Ratings

🗓️ 7 January 2021

⏱️ 40 minutes

🧾️ Download transcript

Summary

The color blue doesn’t really occur naturally in food. Think about it: when was the last time you ate something blue? Maybe a piece of candy or an ice pop that was “blue raspberry” flavored. Food marketing teams have steered their companies away from blue labels and blue colored foods (except in a few cases), often citing studies on the psychology of color and perception of taste. But one popular study might not be all it’s cracked up to be. This week we teamed up with Slate’s Decoder Ring podcast to dig deeper and find out why blue isn’t a common color on our plates. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Thanks to this season's presenting sponsor, Kohler. They design innovative sinks and

0:04.8

faucets for people who do their best work in the kitchen.

0:08.7

When I was growing up, my mother would sometimes put out a clear fish bowl filled with

0:16.6

M&M's. Now, I wouldn't say that I had a favorite color, but I definitely had a least favorite.

0:24.8

I was chatting about this recently with Willa Paskin, the host of Slate's Dakota Ring

0:29.4

podcast.

0:31.7

I probably separated them out and gave them to somebody else, you know, the tan

0:35.4

M&M. You set aside your hand for somebody else to eat because you didn't want them.

0:38.7

Yeah, I mean who wants tan food?

0:45.0

Turns out, I wasn't alone. Eventually, even M&M didn't want tan food.

0:48.0

In 1995, the company held a contest to replace the tan color with either pink, purple, or blue, and

0:55.9

Blue won.

0:57.6

The contest generated a huge amount of attention.

1:00.9

Willa and I both remember it.

1:02.1

Can I tell you my name and I both remember it. Can I tell you my M&M story?

1:05.0

Please, tell me your M&M story.

1:07.0

I was in high school or middle school.

1:08.0

It was like, I think there was like four of us wearing our peatodes.

1:10.0

It's very like the 90s.

1:12.0

And we bought a pack of blue

1:13.2

of an M's that was gonna have this new color blue we knew we were doing that and we took we

1:17.2

bought it and one of the girls like pours it into her hand and we knew it was

...

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