Nike sales are up and people are claiming that this is proof they did the right thing with hiring Colin Kaepernick. But market research data shows that ALL demographics, even democrats, view Nike less favorably following their campaign. The controversy may have resulted in a temporary sales increase but this may be due to tribalists buying products to show support. It would seem that by entering the culture war on the side of Social Justice they have only damaged their image in the long term. Even among Democrats Nike favorability has declined. They sacrificed their entire Republican base on this campaign and even Gen Z and the Democrats have pulled back.

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