Nike screwed this up really bad in my opinion. Now look corporations don't have feelings they don't care about social justice

There may be people within Nike who do and a lot of people have said Tim the marketing people who are saying higher column

Capernick are probably social justice warriors and all that stuff and yes sure maybe but the point is

Nike is still not going to buy an ad campaign unless they do the research first and they did the research and there is a reason

Why they decided to sign column Capernick to do this ad however?

I think it was a huge mistake and we have evidence to back that up a lot of people are sharing a story today that shows

Nike sales are up 31% and they're claiming this proves Nike made the right choice

But there is still more data to suggest they made the wrong choice

So today the question I have is whether or not you all think Nike was making a good decision in hiring on

Colin Capernick if you think conservatives are actually winning this one, but actually let's take a look at the data to see

What's really going on and then I'll tell you exactly what I think we've got this story circulating from this morning

Nike's online sales jumped 31% after company unveiled Capernick campaign data show

Fears of a hit appear overblown as consumers brand experts and analysts cheer and edgy and risky marketing move after

Initial dip immediately after the news broke Nike's online sales actually grew 31% from the Sunday of Labor Day weekend through Tuesday as

Compare the 17% gain recorded for the same period of 2017 according to San Francisco based Edison trends

There was speculation the Nike Capernick campaign would lead to a drop in sales

But our data over the last week does not support that theory said Herald Pandia co-founder of Edison trends

Nike stock also held up after its initial slump the stock was up 1% on Friday and remains in the black for the month

It has gained 29% in 2018 while the Dow Jones industrial average which since 2013 has counted Nike as a member has gained 5% and the

S&P 500 index has risen about 8% the news generated plenty of online buzz with social engagement around Nike and Capernick

Rising sharply this week according to 4C insights a marketing technology company

mentions of and comments about Nike on social media platforms rose

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