I wanted to set up for anyone who doesn't know these guys a little bit of a context.

So if we can play the presentation.

Oh, wow.

There we go.

Our good friend Bobby.

So Bobby started in streetwear, 2003.

He and his partner, Ben.

You did it while you were in law school together, correct?

Yeah, we met each other in school in law school.

I'm a lawyer. I'm a lawyer.

He's a lawyer as well.

They started it in a one-bedroom behind an In-N-Out Burger in Venice.

For me, these guys were doing streetwear before streetwear was really a thing,

before Louis Vuitton was doing streetwear, before Gucci was doing streetwear, the hundreds was doing streetwear before street wear was really a thing, before Louis Vuitton was doing street wear,

before Gucci was doing street wear,

the hundreds was doing street wear.

And I think Bobby has done an amazing job

at sort of being a champion for that industry

as much as Web 3 as we'll get to.

In 2008, Bobby was named number 13,

on the 13 under 30 of coolest young entrepreneurs by Forbes

magazine.

...