4.8 • 734 Ratings
🗓️ 5 December 2024
⏱️ 35 minutes
🧾️ Download transcript
This week, Jon Jansen visits with Terése Whitehead, Michigan Athletics' first in-house NIL Executive GM in collaboration with Altius Sports Partners. Whitehead, a 1999 U-M graduate, discusses her path back to Ann Arbor, Michigan's unique partnership with Altius Sports Partners, how NIL is redefining college athletics, and Michigan's strategies as revenue sharing approaches.
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0:00.0 | Today I'm going to be joined by Tracy Whitehead, who is the NIL Executive General Manager for Michigan, |
0:06.6 | and she is coming to us from Altius Sports Partners. |
0:11.1 | So we're going to get a chance to talk about what that partnership looks like, |
0:14.9 | why Michigan is where they are right now and where it's going. |
0:19.5 | We'll talk to Tracy in just a minute on Conquering Heroes. |
0:23.3 | Welcome to your one-stop podcast for all things Michigan Athletics. Updates on every team on |
0:29.6 | campus and interviews with players and coaches are all on the way. This is Conquering Heroes. |
0:35.5 | Here's your host, John Chanson. |
0:37.9 | We are now joined by Tracy Whitehead, who is the NIL Executive General Manager for Michigan |
0:43.8 | through partnership with Altia Sports Partners. |
0:47.6 | Tracy, thank you so much for joining me. |
0:50.7 | And welcome back to Ann Arbor. |
0:52.3 | I'm sure you've had the welcome back, but I know you're an alum. |
0:55.4 | Welcome back and glad you're home. Thank you so much, John. Welcome back. I love hearing it every day |
1:02.7 | because it's just been like so special to be back. So you can always say welcome back or welcome home. |
1:09.4 | Well, so let's start with that. |
1:11.8 | Why come home? |
1:13.4 | Why come back to Michigan to be a partner with Michigan athletics? |
1:18.1 | Yeah. |
1:18.5 | Well, I have led an amazing career since graduating from Michigan in 99 and have had 25 years |
1:26.8 | in the professional sports industry. And with the evolution of |
1:30.7 | NIL, returning to Michigan for me was about blending my industry expertise with just obviously |
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