Self-criticism, you haven't done enough, you're not enough, keep pushing, in the long run

ends up leading to emotional burnout, dissatisfaction, unhappiness. You may achieve objective success,

but you're still never happy. So I'm going to share something with you and anyone who struggles

with acceptance that

might completely change the way you view positive affirmation. Positive affirmation backfires and

makes you feel worse. That is a huge shift. She's a former lawyer turned behavioral researcher

who's helped Fortune 500 companies build stronger leaders. Dr. Shadeh Zurai is reshaping how we understand confidence and the

quiet beliefs that drive performance. Psychologically healthy people do experience doubt. It is a necessary

part of the human experience. We think we're the only one who experiences this. We're the only one

with doubts. We're the only one who becomes critical after a failure. No, that's ignorant to think that.

How do we begin to build that muscle?

I love that you're asking this question.

This is where we get to the really meaty piece.

I was telling you earlier how much I love the topic of the new book and really the thrust of your work.

The new book is called Big Trust, Rewire Self-Doubt, Find Your Confidence, and Fuel Success.

Really fun.

And I was telling you earlier that in all the years, and now it's 10,000 plus calls of coaching people live on the air, so you got

about eight minutes max, so you got to dig quickly. One of the things I found all that time is that

we're all just looking for that magical feeling of confidence. And this is just so vital to winning

in life, obviously winning and work. And so I'm so

excited to dive in on this. And I want to get to some data right away. National Library of Medicine

studies said that up to 82% of professionals report experiencing imposter syndrome at some

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