4.8 • 1.1K Ratings
🗓️ 26 March 2025
⏱️ 40 minutes
🔗️ Recording | iTunes | RSS
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0:00.0 | When I felt that things were shifting in my business and I wasn't getting the traction that I wanted, |
0:05.7 | I realized I wasn't being specific about my offer and I wasn't saying, I'm available to work. |
0:11.3 | This is how I work and this is how you can work with me. |
0:14.6 | And nine times out of ten, when I go on someone's profile or if I'm going through someone's content |
0:18.3 | and they're saying it's not working, I look at them |
0:21.1 | and say it's because you're not asking for it. So always ask for what you want. Not to do it every day, |
0:26.2 | but you should ask for what you want because if you don't, you're not going to get it. |
0:29.3 | Come on this journey with me. Each week when you join me, we are going to chase down our goals. |
0:35.0 | We'll overcome adversity and set you up for a better tomorrow. |
0:38.5 | I'm ready for my close-up. Hi and welcome back. I'm so glad you're back here with me this week. |
0:45.2 | Okay, so you know it's so rare that I have someone on multiple times, but today we are back on with my |
0:50.1 | friend Melanie Borden. Let me give you a little background on my girl, Melanie. She's the founder |
0:53.6 | and CEO of the boarding group. She utilizes strategies and tools she developed for herself to assist |
0:58.5 | founders, C-Suite executive and leaders in aligning their real-life expertise with their LinkedIn |
1:02.8 | presence, unlocking opportunities and building relationships at scale. This is what she did for herself |
1:08.1 | faster than anyone I've ever seen. Her work as a marketing executive naturally led her to recognize the potential of online marketing strategies in developing both corporate and personal brand. |
1:16.6 | If you don't have a personal brand, let me tell you, you need one. |
1:20.1 | The truth is you already have one, but start holding the pen and taking control of it. |
1:24.1 | We're going to get into that today. |
1:25.4 | Okay, Melanie's expertise spans a range of areas, including marketing oversight, building in-house agencies, budgeting, strategic vendor |
1:32.3 | utilization, enhancing digital footprints through social media, reputation management, online |
1:36.5 | monetization, and managing advertising processes. She has been featured in publications such as |
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