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Money Rehab with Nicole Lapin

Confessions of a Microinfluencer

Money Rehab with Nicole Lapin

Money News Network

Education, Self-improvement, Business

4.61.7K Ratings

🗓️ 31 May 2021

⏱️ 21 minutes

🧾️ Download transcript

Summary

We get the inside scoop from a microinfluencer - and the business mind behind him - on how they secure brand deals, get sponsorships, and make moola on TikTok. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Hey guys, are you ready for some money rehab?

0:05.0

Wall Street has been completely upended by an unlikely player. Game stop.

0:09.0

That's a good one.

0:10.0

Dean and should I have a 401k because then I don't do it? No, I know.

0:15.0

I don't think the whole world will revolve around you on your money.

0:19.0

Charge for wasting our time.

0:23.0

I will take a check.

0:25.0

Look at all these people.

0:27.0

You recognize her from anchoring on CNN, CNBC, and Bloomberg.

0:31.0

The only financial expert you don't need a dictionary to understand.

0:36.0

The cold lap in.

0:37.0

You've probably noticed the meteoric rise of social media influencers.

0:41.0

It's hard to miss if you're on the ground.

0:44.0

I sound like a grandma saying this, but you've probably also noticed that TikTok is a thing.

0:51.0

Yeah, TikTokers are now in mainstream commercials.

0:54.0

There is one of them who has a drink at Duncan freaking donuts.

0:58.0

You've probably also stumbled across the hashtag bikini pick.

1:03.0

So obviously this climb has a financial trajectory to Instagram's ad revenue is projected to be $18 billion in 2021.

1:12.0

Kylie Jenner reportedly makes a million bucks on a single sponsored Instagram post.

1:17.0

But there are only a handful of people in this upper echelon of influencer dumb.

1:22.0

There are seemingly countless influencers with smaller following who are posting energy drinks and tummy tea and hair gummies and all the things.

1:33.0

So is TikTok really a social media app?

...

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