This is Climate One, changing the conversation about energy, economy, and the environment.

When doubt is your product, business communication can look a lot like a football game.

There is the fake, the blitz, the diversion, the screen, and the fix.

These are some of the disinformation strategies used by industries when scientific evidence begins to show

that their product causes harm.

They know the science.

They accept the science internally.

They use it to make business decisions, that the public positions they take are completely

180 degrees away from what they're doing.

From smoking tobacco to burning fossil fuels to bone-crushing football tackles.

These are things we know intuitively can't be good for you, right?

And so they're trying to make this case that somehow, like, what is right in front of us

might not actually be true.

Concussions, cigarettes, and climate. narratives of deceit. Up next on Climate One.

What's the connection between football, tobacco, and fossil fuels?

Welcome to Climate One, changing the conversation about America's energy, economy, and environment.

I'm Devon Strolovich.

Climate One Conversations, with oil companies and environmentalists, Republicans and Democrats,

are recorded before a live audience and hosted by Greg Dalton.

In the 1950s, tobacco company researchers realized the connection between smoking and cancer.

To protect their jobs and profits, executives created a sophisticated campaign to cloud the emerging

medical science.

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