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Channels with Peter Kafka

Complex CEO Rich Antoniello on running a youth culture media empire

Channels with Peter Kafka

Vox Media Podcast Network

Business News, News, Tv & Film, Technology

4.4585 Ratings

🗓️ 27 September 2019

⏱️ 55 minutes

🧾️ Download transcript

Summary

CEO of Complex Rich Antoniello chats with Recode's Peter Kafka about co-founding and building a powerful youth culture brand that's leveraged its popularity into viral video series's like Hot Ones and Sneaker Shopping and major events like ComplexCon. Attend Code Media in Los Angeles, California from November 18-19. Click here to register. Survey: We are conducting an audience survey to better serve you. It takes no more than five minutes, and it really helps out the show. Please take our survey here. Featuring: Rich Antoniello (@BuzzFeedBen), CEO and Co-founder of Complex Host: Peter Kafka  (@pkafka), Senior Editor at Recode More to explore: Subscribe for free to Recode Media, Peter Kafka, one of the media industry's most acclaimed reporters, talks to business titans, journalists, comedians, and more to get their take on today's media landscape. About Recode by Vox: Recode by Vox helps you understand how tech is changing the world — and changing us. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

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1:04.7

Every year, hundreds of thousands of people from all over the world flock to Las Vegas for the Consumer Electronics Show.

1:13.6

And they spend a week trying to sell each other on the weirdest gadgets you've ever seen in your entire life.

1:18.6

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1:30.9

All that and much more on the Vergecast wherever you get podcasts.

1:36.9

This is Recode Media with Peter Kafka.

1:39.3

That is me recording this live on tape in New York from Vox Media headquarters. Rich, what do you think of our headquarters? It's in the worst location in the world. Getting here was... In Manhattan. I understand that. I'm just saying it took me 40 minutes to get here from Spring Street. I'm sorry, dude. I know. We'll show you how to ride this subway. Yeah, it's all, it was hot.

2:01.5

It was very hot.

2:02.1

I didn't want to get drenched, and I didn't have a spare shirt to wear. We have extra shirts here. That voice you hear is Rich Antonello. He is CEO, co-founder? Yep. Of Complex. What's the formal name of Complex? Complex Networks now. Okay, we're just going to call it complex.

2:16.1

Yeah.

2:16.5

And the reason I asked you to start criticizing our offices right away is because that's kind of become your motif for the last few years is you're the guy who's truth-telling in digital media, which you can do because you have run and are running a successful digital media company. Welcome. Thank you, by the way. I don't think I'm the critic per se. With Truthsayer, you didn't say critics, so I'm going to say truth sayer. Nothing wrong. I'm being a critic.

3:27.7

I like that, well, truth's sayer, you didn't say critics, so I'm going to say truth sayer. Nothing wrong on being a critic. I like it. Yeah. Especially if you can say, look, I've done it. Fair. That's fair. But it's not about rubbing anybody's face and it's just about differentiating it. A little bit of rubbing. No, I don't think so. I remember clearly, or hazily, having a drink with you years ago, you're like, how come you guys spend all your time writing about Vice and Vox and BuzzFeed and blah, blah, blah, and no one like me, you never pay attention to a guy like me who's just running a profitable business. I did say that. Yeah. That is fair On your mind. In case you don't know what complex is, and we should point out here that our engineer Jolani is very excited because while Jolani likes working at box media, he really wants to work at complex. We can work that out. Explain why Jolani is starstruck about complex. Explain why Jolani. Explain why people were excited about complex. What is complex? I mean, literally, if you really think about it, is we are a youth culture, the definitive youth culture brand now. And I say that

3:34.0

not even from a media perspective, just as a brand. I think what we did, and starting way back,

3:40.4

and I know we're going to get a little into that history,

3:42.5

but what we really have tapped into and why we are such a definitive brand is we own and control

...

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