Complex CEO Rich Antoniello on running a youth culture media empire
Channels with Peter Kafka
Vox Media Podcast Network
4.4 • 585 Ratings
🗓️ 27 September 2019
⏱️ 55 minutes
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| 1:04.7 | Every year, hundreds of thousands of people from all over the world flock to Las Vegas for the Consumer Electronics Show. |
| 1:13.6 | And they spend a week trying to sell each other on the weirdest gadgets you've ever seen in your entire life. |
| 1:18.6 | This week on the Vergecast, we're talking all about everything happening at CES, from the TVs to the AI gadgets, to the humanoid robots that everybody is hoping might someday do your laundry and wash your dishes. |
| 1:30.9 | All that and much more on the Vergecast wherever you get podcasts. |
| 1:36.9 | This is Recode Media with Peter Kafka. |
| 1:39.3 | That is me recording this live on tape in New York from Vox Media headquarters. Rich, what do you think of our headquarters? It's in the worst location in the world. Getting here was... In Manhattan. I understand that. I'm just saying it took me 40 minutes to get here from Spring Street. I'm sorry, dude. I know. We'll show you how to ride this subway. Yeah, it's all, it was hot. |
| 2:01.5 | It was very hot. |
| 2:02.1 | I didn't want to get drenched, and I didn't have a spare shirt to wear. We have extra shirts here. That voice you hear is Rich Antonello. He is CEO, co-founder? Yep. Of Complex. What's the formal name of Complex? Complex Networks now. Okay, we're just going to call it complex. |
| 2:16.1 | Yeah. |
| 2:16.5 | And the reason I asked you to start criticizing our offices right away is because that's kind of become your motif for the last few years is you're the guy who's truth-telling in digital media, which you can do because you have run and are running a successful digital media company. Welcome. Thank you, by the way. I don't think I'm the critic per se. With Truthsayer, you didn't say critics, so I'm going to say truth sayer. Nothing wrong. I'm being a critic. |
| 3:27.7 | I like that, well, truth's sayer, you didn't say critics, so I'm going to say truth sayer. Nothing wrong on being a critic. I like it. Yeah. Especially if you can say, look, I've done it. Fair. That's fair. But it's not about rubbing anybody's face and it's just about differentiating it. A little bit of rubbing. No, I don't think so. I remember clearly, or hazily, having a drink with you years ago, you're like, how come you guys spend all your time writing about Vice and Vox and BuzzFeed and blah, blah, blah, and no one like me, you never pay attention to a guy like me who's just running a profitable business. I did say that. Yeah. That is fair On your mind. In case you don't know what complex is, and we should point out here that our engineer Jolani is very excited because while Jolani likes working at box media, he really wants to work at complex. We can work that out. Explain why Jolani is starstruck about complex. Explain why Jolani. Explain why people were excited about complex. What is complex? I mean, literally, if you really think about it, is we are a youth culture, the definitive youth culture brand now. And I say that |
| 3:34.0 | not even from a media perspective, just as a brand. I think what we did, and starting way back, |
| 3:40.4 | and I know we're going to get a little into that history, |
| 3:42.5 | but what we really have tapped into and why we are such a definitive brand is we own and control |
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