Hi, it's me Patagonia, a real-life homosexual, and today I'm here with the North Face.

We are here to invite you to come out and make sure with us!

Wow, this is nice. We like to call this little tour the Summer of Pride.

Well, gentle viewers, it is now June, which means that aside from it being my birthday month,

it is also Pride month. That's right, an entire month dedicated to celebrating

well, frankly, debauchery and degenerate lifestyles, but I guess supporters would say,

to celebrating the LGBTQI plus LMNOP community. And it's funny because Pride month is one of the

best examples I could think of of companies kind of pivoting to social awareness as a marketing

strategy, because I could think of no other month that's kind of wrapped up with a social movement

that companies are more excited about pandering to and jumping on that wagon.

Case in point at the beginning of this video, you just saw, I don't know why, but a North Face ad

that is really embracing not just Pride month, but specifically, I guess, drag culture.

That's right, for some reason, some North Face executive thought that the best way to sell

outdoor gear to, I mean, frankly, upper-middle-class hippies would be through a drag queen.

And in case that seems like a strange choice to you and just know that I'm right there with you,

this actually isn't the first year that North Face has chosen to celebrate Pride month with

Patagonia. They definitely did it last year and perhaps even the year before that as well. And by

the way, this Pride celebration for North Face, it's not just a commercial. There's actually an

entire line of Pride Merks that they are pushing. North Face has dropped its 2023 Pride collection,

which boasts a selection of rainbow-clad clothes for children, including a t-shirt that says

outdoors together. And here you can see an image of one of the child pride jackets that North

Face, for some reason, thinks is appropriate to promote to their customers. And accompanying

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