Ted Audio Collective. I believe in rethinking ideas we've taken for granted to learn how to live better.

In my new podcast, Rethinking, I ask today's greatest minds, how they think, and what assumptions

we should all reconsider. Listen to rethinking wherever you get your

podcasts.

HBR presents. Hi everyone you're listening to after hours I'm young me I'm me here and I'm Felix how are you guys doing doing okay yeah have you been productive at home I have decided to call this period of my life the great write-off.

You know, it's like when accounting, it's like the great write-off.

Turn your back on the last month and a half and just call it a big write-off.

It is a good time to get some house projects done though, right? That is true. I'm very pleased with my most

recent house. Oh what are you doing? So I am debranding my house so I'm going room by room.

Oh my God. I'm going going room by room and I'm taking any label and eliminating it with the

exception of the brands I love. If you think about your bathroom counter, every shampoo, lotion, toothpaste, it's like a

NASCAR automobile of branding. And I just took all of it away.

Why?

Wait, wait, how did you take it all away?

Are you going into like little small plastic bottles?

No, so if the shape of the bottle is something I like already,

I just peel it off very carefully.

And in many cases, it comes off really cleanly and you can

create a bathroom counter a kitchen counter a home office that just looks so pristine and clean.

You mean like an apple store?

This is like the most brilliant procrastination project ever.

My son's, like mom, I can't tell the lotion

...