Community Text App vs Social and Email - 486
Build Your Tribe | Grow Your Business with Social Media
Brock Johnson
4.9 • 2.7K Ratings
🗓️ 27 May 2021
⏱️ 28 minutes
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| 0:00.0 | Welcome to this edition of Build Your Tribe. Today we're talking about how to reach your tribe speaking of tribes last week on |
| 0:08.8 | Tuesday in fact, I'll put a link in the show notes |
| 0:11.0 | We talked about the importance of like getting that really good email address |
| 0:14.9 | You know the one the people actually use one the people actually look at versus the spam email address |
| 0:20.9 | But what I realized they hadn't shared with you is something that we've been doing with regard to texting now |
| 0:26.5 | This isn't just mass texting or SMS marketing today. We're gonna talk about an app called community. Thanks for being here. Let's do it |
| 0:38.5 | The most important thing we can do in business is have contact with our customers our tribe the people who |
| 0:45.9 | We have something that can help them now. There's email and we've talked about that |
| 0:49.8 | That's something I subscribe to every single one of my students every episode you've ever listened to on Build Your Tribe |
| 0:56.7 | It's something I often reminding people not to forget |
| 1:01.0 | Because freaking social media number one it can disappear. I mean one of my very closest friends this week |
| 1:07.7 | Lost her Instagram account and she has I don't know 40,000 followers |
| 1:11.4 | She's still trying to get back in at this moment, but there's no hotline |
| 1:15.2 | Instagram doesn't care. I mean they have |
| 1:17.0 | Millions of hacks every day. So does Facebook so does TikTok. They don't care if you lose your platform |
| 1:22.7 | And if that's what you're relying on right now to move product is just really risky |
| 1:28.5 | So then there's email marketing and that must be a consistent and persistent part of your |
| 1:36.4 | Business building you've got to carve that out block out time every single freaking week if not every day |
| 1:43.3 | Something that you're doing intentionally to build your email list and the way you do that is by |
| 1:51.2 | Providing like really providing value. So it's not like I just I've got your email address. Okay, we're all set |
| 1:57.9 | No, you've got to produce the type of content and value that people are checking their email for your content number one |
| 2:06.1 | Number two, I guess actually number one should be you're producing the type of content that people are actually giving you |
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