Community Fundraising 101: James Reina, Jibby Coffee, and Jonny Price, Wefunder
The Startup CPG Podcast
Startup CPG
4.9 • 642 Ratings
🗓️ 19 April 2024
⏱️ 57 minutes
🧾️ Download transcript
Summary
In this bonus episode of the Startup CPG podcast, originally recorded as a webinar, join Daniel Scharff together with Jonny Price and James Reina as they talk through community fundraising and crowdsourcing with Jonny from Wefunder and James Reina from Jibby Coffee who recently completed a raise.
Discover why community rounds matter, how to handle financial disclosures, and the smart way to tailor your fundraising approach. James shares real-world insights from a winning campaign, stressing the importance of doing your homework, building relationships, and engaging your audience effectively.
Learn how personalized messages can sway investors and why educating your audience is key to long-term success. Plus, find out how crowdfunding can be a game-changer for underrepresented founders and new investors alike.
They'll also demystify Wefunder's fees, advertising tactics, and how to maximize your exposure as you hit funding milestones. Ready to embark on a crowdfunding journey? Tune in now!
Startup CPG Community Members get a discount on Wefunder fees by using this link: http://wefunder.com/startupCPG/raise
Listen in as James and Jonny share about:
- What is a Community Round
- Types of investors
- Minimum Check Size and Investment Volume
- Wefunder's Mission
- Investor-Founder Connection
- Changes in Startup Valuation Trends
- Setting Fundraising Goals
- Advantages and Disadvantages of Crowdfunding.
- Concerns about Financial Disclosure and Due Diligence.
- Legal Requirements, Timeline, and Investment Structures.
- Campaign Strategy, including ‘Pre-Launch Preparation and Momentum-Building.
- Marketing Tactics used During the Campaign.
- Diversity and Inclusion in Fundraising
wefunder.com
Let your community invest | Wefunder, Home of the Community Round
Raise $50K to $5M+ from hundreds of customers, fans, and friends—all in one line on your cap table.
Episode Links:
Wefunder’s Website
James’s LinkedIn
Jonny’s LinkedIn
Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
Show Links:
- Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
- Join the Startup CPG Slack community (15K+ members and growing!)
- Follow @startupcpg
- Visit host Daniel's Linkedin
- Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
- Episode music by Super Fantastics
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hello, everybody. I am so excited to announce that startup CPG now has an official Amazon agency |
| 0:06.6 | partner we think is the best fit for emerging brands. They're called Daybreak Agency. They're led by |
| 0:11.6 | Leon Lewis, who has years of experience growing CPG brands. Based on recommendations from |
| 0:16.6 | the community, I personally actually worked with Leon and the daybreak team for my previous |
| 0:21.5 | beverage brand and I was super thrilled with the results. He is absolutely a great fit for brands |
| 0:27.0 | in the community. In my view, his team is the most affordable and most effective option out there. |
| 0:32.8 | They will fix up your listing and get you set up with the right creative. And they have a much more |
| 0:37.9 | reasonable retainer structure than most agencies I've come across. I've seen crazy retainers like |
| 0:43.4 | 5,000 a month and that's stuff that's just really not affordable for emerging brands. But his retainer |
| 0:48.1 | is super affordable and he does incredible work. He will manage your operations, advertising, |
| 0:53.2 | deal with the most challenging aspects of getting |
| 0:55.4 | you set up on Amazon. He actually also does other channels like Instacart and Crideo. Their team has |
| 1:01.5 | years of experience across all of CPG, and I'm super confident that you're going to love |
| 1:06.1 | working with them. If you want to reach out to him, you can message him on the startup CPG Slack, |
| 1:10.6 | Leon Lewis, |
| 1:11.2 | daybreak growth, or email him at Leon at daybreak. Agency. Make sure you mention startup |
| 1:17.3 | CPG to get $600 of free design credits. |
| 1:47.2 | Hello, CPGers. Welcome to the Startup CPG podcast. I'm your host, Daniel Sharf. Today we have a bonus episode featuring Johnny Price of WeFunder and James Raina of Jibby Coffee. We just hosted a startup CPG webinar on community fundraising, |
| 1:52.9 | which is raising money from family and friends and also your customers. And I thought it would be really beneficial for you all to hear it. So I'm sharing it now as a podcast. |
| 1:57.6 | So we used a slide deck in the presentation, but I don't think you're going to have |
| 2:01.6 | any trouble following along just the audio, but please excuse if we refer to some written |
| 2:07.0 | material. I want you to know also startup CPG has a partnership with WeFunder, so if you raise |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Startup CPG, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Startup CPG and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.