So here's the thing, entrepreneurs, leaders, salespeople.

We all want to create consistent, repeatable, and scalable ways to grow our business and our income.

And we want to do it better, faster, and more seamlessly. Why?

So we can actually enjoy our lives, take vacations, and spend the quality time we want with the people that we love.

How do we do all this

without spending a fortune or running ourselves ragged? That's the big question, and this show is

dedicated to the answer. Hey, thanks for coming back to the show. If you're anything like me,

you acknowledge that 2025 is going to

require a different version of you, a more skilled version, a more effective version, a more,

dare I say, empathetic person to every situation, circumstance you walk into, no editing,

I don't care. The point is simply this. This year is about you getting better,

not just the market improving, but you getting better. And I thought no one better to help us do this

than my speech coach, Terry Shodine. You probably read her book. It's extraordinary. If you haven't,

I'm going to grab it right here and tell you, this should be on your list because last time I checked,

you and I, we get paid in direct correlation to our ability to communicate effectively and persuasively

in a way that ultimately causes someone to say yes. And if they're going to say no, say it fast.

So, Terry, welcome to the show. Thank you, Tom, for having me back. Second time on the podcast. So, Terry, we want to go deep.

And of course, my main man, Jason Pantan over here.

I'm here.

We want to go deep into the latest round of the research.

And then I want to get very tactical, the three of us together, on what someone has to do in order to become effective.

And before you share with us the research,

...