What are people doing wrong right now? I mean like there's a lot of entrepreneurs like me trying to use

Instagram to grow their business and get leads and make money and it seems like views are harder than ever to get like what's going on?

Yeah, so views are definitely down like you said and

the biggest reason for that is not that Instagram hates us or that the algorithms

have changed as people like to you know make headlines about it's really just a

supply and demand issue where the

supply is way up there's just way more reels way more people posting reels way more

content but demand isn't up demand is pretty much equal year over year for the last three or four years.

And so that just means that there's less views to go around.

And so that's why people are seeing that their views are continuing to go down.

And so there's a few key things that you and I can get into

that are issues that are really plaguing their content.

But before we even get into the content,

there's a foundation that we need to lay, which is really

step one and step two for growing on Instagram.

Step one is they have to know their niche, which like I know people define niche a million

different ways. Some people define niche a million different ways.

Some people say niche instead of niche.

I define niche, first of all I call it niche,

and I define it as who you are posting for,

is that like that ideal audience, and then what you're posting about.

So those two things, that's got to be crystal clear for you before you even start the

...