If you enjoy Thursday Night Football, good news, it's coming back.

Now you may have been reading all the talking points to say no one cares about the NFL, but

tell that to Fox, who just spent $660 million per year for the next five seasons.

They are the new home of Thursday night football.

Last year, CBS paid $37.5 million per game for eight games.

Okay? and nobody was watching a watch it was horrible with the color rush so Fox said yeah those ratings are down CBS paid 37.5 million how about we average more than

60 million per game over this contract because that's what Fox is paying 60 million

per game.

Wow that's that's unbelievable to me as much as I understand the value that the NFL still brings despite there being

ratings going down if you approach an advertiser and say hi we've got a new package

for you it involves a bunch of you know pilots and television shows that you've never heard of but we think are

going to be really good the advertisers go we're not sure if you say hey we've got the

NFL the advertisers are more likely to give you money is Is it as much, have the ratings been there as high as they were five, ten years ago?

No, but it's still one of the best commodities on television to put advertising in front of, and that's why they're paying this much,

is because they must think they can get the money back somehow.

Or they may be terrible executives who are completely idiotic, and they may have to give a lot of

this money back to their advertisers once they actually try to sell it.

It is an extreme investment on Fox's part.

And I forget who it was from Fox, but it was one of the head honchos when we were discussing the NFL ratings issues earlier

in the season where he came out and said he thought the problem was over saturation and that

Thursday night football needed to go. Well, apparently it did need to go to Fox. Well could it be now

that we see perhaps that Fox executive was like we see around the NFL draft

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