I saw this today. The Bahamas Bowl, you know we have these stupid bowls every

single year that nobody watches, it was previously sponsored by Pop Eyes.

That I remember because I eat at Pop Eyes and I would frequently see the cup

that was, hey Pop Eyes Bahamas Bahamas Bowl, don't forget to watch.

Well, guess what? Nobody watched.

Yeah, go figure. The game is played December 21st in Nassau, in the Bahamas. They have a new title sponsor to this bowl this year.

Can you, would you like to guess who the title sponsor is? I have no idea. It's not Popeyes anymore.

It is a Chicago suburb by the name of Elk Grove

Village. Okay. Yes. They have paid $300,000 to be the title sponsor for the Bahamas Bowl.

Wait, how much?

Three hundred thousand dollars that gets you the title sponsorship for the Bahamas Bowl.

Elk Grove Village says they're going to call it the

Makers Wanted Bahamas Bowl.

That's all it costs.

300,000.

To sponsor a bowl game. Three hundred thousand dollars.

To sponsor a bowl game is three hundred thousand dollars.

The move is the village's latest marketing push to expand the reach of its

makers wanted campaign.

I guess they're trying to lure businesses into Elk Grove Village.

All right. Well, that's a fine endeavor. I just, man, that's, that's really surprising that you would have just a suburb of Chicago sponsoring a bowl game.

The campaign launched in 2015 to promote the village's industrial park, which local officials

...