4.8 • 641 Ratings
🗓️ 17 August 2021
⏱️ 57 minutes
🧾️ Download transcript
Pricing creative work if an art onto itself. Should you charge hourly or by the project? Are you pricing yourself out of desperation or with profit in mind?
To help with some of these questions, I wanted to share a few lessons from a class taught by Ilise Benun on understanding what you’re worth, the science of pricing, and four pricing strategies you can use right now.
Ilise has built a career advising the independently employed. She has authored 7 guidebooks for creative entrepreneurs and runs the popular online freelance resource, The Marketing Mentor. Ilise is her today to teach you how to land clients who value your services and stop the self-defeating cycle of taking whatever comes along. Also in this episode:
This episode is critical listening, and only scratches the surface of what Ilise covers in her class. If you're trying to make money from what you create, be sure to check out her class on CreativeLive.
Enjoy!
Have a question?
Text me 1-206-309-5177
Tweet me @chasejarvis
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Today's episode is brought to you by CreativeLive. CreativeLive is the world's largest hub for online creative education in photo/video, art/design, music/audio, craft/maker and the ability to make a living in any of those disciplines. They are high quality, highly curated classes taught by the world’s top experts -- Pulitzer, Oscar, Grammy Award winners, New York Times best selling authors and the best entrepreneurs of our times.
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0:00.0 | Hey, everybody, what's up? It's Chase. Welcome to another episode of the show. Great show in store for you today. I would say this show hovers around one of the most popular questions that I get from social media and from a direct message around, hey, can you do a show on this? |
0:22.5 | Can you highlight some materials or how do I do this thing, fill in the blank chase, |
0:27.1 | that I'm about to talk about. |
0:28.1 | And that is it's around pricing creative work. |
0:32.6 | Now, I like to think that this topic is not just for designers and photographers. |
0:38.7 | It's also for writers. |
0:40.1 | It's also for consultants. |
0:41.6 | If you have a small business and you are either unsure if you're maximizing the amount of money that you could be making |
0:49.7 | or if you're not sure if the way you're approaching or thinking about it is the right way, |
0:55.9 | then this episode is for you. |
0:58.9 | So many of us grew up trading our time for money at, you know, |
1:03.9 | 10 bucks an hour at this job or that. |
1:07.2 | We also grew up hearing myths about the, quote, starving artist and how, you know, ways of making art or weight making a living or a life or both with your creativity was, was a nice to have and okay if you could make it happen. But it's changed, right? |
1:27.6 | Now we know that the most creative and successful and fulfilled people have creativity as their core. |
1:33.6 | And they understand the relationship between business and creativity. |
1:37.4 | This idea of getting a real job is basically moot. |
1:42.9 | Real jobs now involve individuals transforming industries, |
1:48.4 | building small teams around big, powerful, thoughtful, heartfelt, earnest ideas. |
1:55.7 | There's also a paradigm around a negative money mindset that for some reason asking for what you deserve |
2:03.4 | or what you want is somehow greedy or selfish or less than admirable. And I want to, |
2:09.3 | before we get into this episode and before I introduce the program today, I want to remind |
2:15.2 | you that that is an outdated and incomplete view, just even just |
... |
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