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Science Quickly

Color You Remember Seeing Isn't What You Saw

Science Quickly

Scientific American

Science

4.2639 Ratings

🗓️ 9 June 2015

⏱️ 3 minutes

🧾️ Download transcript

Summary

People tend to remember a color they saw, for example green-blue teal, as being closer to a more stereotypical variant, such as straight blue or green. Karen Hopkin reports   Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Understanding the human body is a team effort. That's where the Yachtel group comes in.

0:05.8

Researchers at Yachtolt have been delving into the secrets of probiotics for 90 years.

0:11.0

Yacold also partners with nature portfolio to advance gut microbiome science through the global grants for gut health, an investigator-led research program.

0:19.6

To learn more about Yachtolt, visit yawcult.co.

0:22.7

.jp. That's Y-A-K-U-L-T.C-O.J-P. When it comes to a guide for your gut, count on Yacult.

0:34.3

This is Scientific Americans' 60 Second Science. I'm Karen Hopkins. This will just take a minute.

0:40.4

What color is your living room? Beige? Maybe eggshell. Or is it cream? Buff. Ecru, khaki, or warm desert sand?

0:51.8

Chances are you have no idea. And you wouldn't be able to pick the shade out of an

0:56.6

off-white lineup. But before you go blaming your eyes, a new study suggests that the fault

1:01.5

lies in our brains, which failed to commit to memory the actual colors we see. The findings are in the

1:07.2

Journal of Experimental Psychology. To figure out why we're not so good at recalling

1:11.6

hues, researchers first had subjects look at what's called a color wheel on a computer screen. The wheel

1:17.1

included 180 shades in a circle, and subjects were asked to find what they considered the best

1:22.1

example of, say, the color blue. It turns out, most people agree on which shades are most representative of a given

1:28.6

color, like a robin's egg blue for the truest blue, or a parakeet-like color is the greenest green.

1:35.3

Shades like teal, which falls between green and blue, got the fewest votes. Then came the

1:41.3

memory bit. A second group of volunteers looked at the computer screens.

1:45.0

This time, a colored square would appear briefly,

1:48.0

and about a second after it disappeared,

1:50.0

subjects were asked to find that color on the wheel.

1:53.0

The result, people tended to skew their answers

1:56.0

toward the colors that had previously been identified

...

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