Hey guys, real quick, have you checked out Droplet? It is by far the most revolutionary

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Hey, guys, welcome back to Skin Anarchy. This is a very special episode because this is a launch day episode. And I'm so excited to be helping in the launch of this brand because this is where beauty pushes forward. We push innovation forward. We push all of the boundaries. And I'm so

excited to host our guest today because he is really kind of paving a road, I think, for all of the

brands in the space to kind of have a blueprint as we move forward into true sustainability.

So without further ado, please welcome Nur Tayara, who's the co-founder and CEO of Aura Makeup. Welcome,

Nora. I'm so honored to host you. Thank you so much. Hi, everyone. I'm very honored to be on this podcast. I'm very honored to be with you. I'm a fan of what you do. I also feel like you've done this with so many experts in their field, so many people that are paving the way, whether it's with

ingredients, whether it's with everything that's happened with CEW and with the Innovators' Awards.

So to be alongside everyone you've interviewed is something I truly cherish.

Well, we're so happy to have you here.

And I want to dive in because your background is really, really impressive, Nora.

And I want our audience to really get to know your body of work because you are with L'Oreal for 13 years behind like the Time 100 Innovation Award. I mean, this is huge stuff. And I want you to kind of tell your story. I don't want to, you know, miss anything. So can you kind of walk us down memory lane and tell us what got you into the beauty industry, your experience at L'Oreal and everything that followed?

Okay, let's start from the beginning. I did not grow up thinking or knowing that I will work in

beauty one day. I would say I was an overachieving brown young boy that thought that I can only do mathematics or be in medicine because that's

what I guess society or my parents expected from me back in high school, in orientation.

I didn't even know marketing was a job or community or innovation. Really, really. I thought you had to become an engineer. So I became an engineer.

So I studied in Montreal. I studied electrical engineering. And that was really where I thought

I would end up being. And then I needed more money in school. So I started doing jobs, what you called back in the day,

guerrilla marketing. So I'd be the, I'd be the guy in a movie theater, in a bathrobe,

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