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Download the app today. It's October 23rd, 1973, inside a brand new Kentucky Fried Chicken

restaurant in Osaka, Japan.

Loy Weston, the 44-year-old CEO of KFC Japan. Loy Weston, the 44-year-old CEO of KFC Japan, stands beside his colleague and right-hand man,

Takedi Shinn Okawara.

The two men listen solemnly to the chance of a Shinto priest as he delivers a blessing to mark the opening of the gleaming new restaurant.

The long narrow space is filled with KFC staff and several VIP guests from the local area.

A Shinto altar has been erected at the front of the restaurant.

It's adorned with special rice cakes and traditional Japanese foods from the rivers, the mountains, and the sea.

And standing before at all, the chanting priest picks up a large branch of the sacred

sakaki tree. He waves it left and right, over his shoulders and onto his back.

The blessing is meant to encourage the presence of benign spirits and deter evil ones.

Loy looks around, watching the others for the right course of action.

And as the locals begin to bow, Loy follows suit.

Once a ceremony is over, Loy turns to Shinn.

Well, that wasn't something I ever saw growing up in Michigan.

Shinn laughs.

I didn't see it in my time in Boston either,

but it is a very important custom here. Without the blessing, people will find it harder to accept the new business.

Well, she and I am completely on board.

In business, you can take all the help you can get, even from spirits.

And like I've always said, in Japan,

...