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To battle AI-generated admissions applications, colleges turn to video.

For American Public Media, this is Marketplace Tech.

I'm Novosafo. colleges and universities are dealing with a growing problem of college admissions essays being

written by artificial intelligence. But instead of trying to figure out which essays are

AI generated, some schools are turning to an alternative approach,

skip the written essay altogether, and have students submit a video instead, showcasing who

they are and presumably doing so without AI help. Anne Kim is a senior editor at Washington

Monthly magazine and recently wrote about this new strategy that's gaining

steam in higher education. The video essay is a 90-second or a two-minute, quote-unquote, video

introduction of themselves, and there are a number of platforms, a couple of major platforms that

have popped up where students can sit in front of their computers and record a 90-second

monologue, or in the case of some schools, they can upload a two-minute, beautifully produced

movie about themselves. And the schools that are doing this, some of them are highly selective.

We're talking about Brown, University of Chicago, Duke, Vanderbilt.

We've also got colleges that are a little bit lower profile like Lawrence University in Wisconsin

...