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Business Wars

College Football Wars | The New Champions | 2

Business Wars

Wondery

History, Business, David Brown, Management

4.613.2K Ratings

🗓️ 5 June 2024

⏱️ 42 minutes

🧾️ Download transcript

Summary

Pac-12 boss Larry Scott wants a media empire that can outshine the Big Ten. But to do it, he must strong-arm ESPN and then find a way to face down satellite TV giant DirecTV.

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Transcript

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0:00.0

Wundery Plus subscribers can binge new seasons of Business Wars, ad free right now.

0:06.0

Join Wundery Plus in the Wundery app or on Apple Podcasts. April 2011. In a New Orleans hotel suite, PAC-12 Commissioner Larry Scott and

0:26.1

E-SPN Executive Vice President John Skipper are negotiating over a hastily

0:31.1

arranged dinner. This morning the two men had no dinner planned and were 1400 miles apart.

0:37.0

But now, Skipper's flown in from Connecticut in a last minute bid to keep Pack 12 games on ESPN.

0:45.0

The Pack 12's media rights are upper auction,

0:48.0

and right now Comcast NBC is the front runner.

0:52.0

Scott Levels with Skipper.

0:54.0

John Comcast's offering us everything we want. A major increase in our media revenues and a

0:59.7

higher profile for all our colleges sports.

1:01.9

Comcast's unproven in cable sports, and college sports matters to us at ESPN.

1:08.0

ESPN was built on college sports.

1:11.0

Sure, but our colleges need money to improve their facilities.

1:15.0

Compared to the colleges in the big 10 and big 12, hours are underfunded.

1:20.0

They need a big deal to remain competitive as colleges.

1:24.0

Skipper sits back and thinks.

1:26.0

ESPN can't match Comcast's offer.

1:29.4

Not just financially, but in airtime too.

1:32.1

ESPN owns lots of sports rights,

1:35.0

and there's only so much time it can give to PAC 12 games.

1:38.0

Really, ESPN just wants to hold on to the Pac 12 games it already shows and Fox Sports wants to keep

1:46.0

showing the Pac 12 games ESPN doesn't air skipper smiles at Scott.

...

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