College Athletes Are About To Get Paid
The Lead
Audible
3.7 • 2.1K Ratings
🗓️ 13 May 2020
⏱️ 16 minutes
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Summary
The NCAA recently accepted new recommendations involving college athletes' NIL (name, image and likeness) rights. That means some athletes will soon be making significant money for things that have long been banned, including promoting products on social media. The Athletic’s Nicole Auerbach joins us talk about what exactly will and won’t be allowed, when college athletes could start making money, and just how much some stars could make.
Read Nicole Auerbach's story about college athletes' social media brands:
https://theathletic.com/1796999/2020/05/07/college-athlete-name-image-likeness-value/
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Transcript
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| 0:00.0 | There are three words hovering over college sports these days. |
| 0:10.3 | The NCAA's top governing board voted to allow student athletes to profit off their name, |
| 0:15.8 | image, and likeness or NIL. |
| 0:17.6 | They're ready to go with recommendations from a name, image, and likeness working group. |
| 0:23.6 | Details still need to be hammered out, but athletes will be able to earn money from things |
| 0:27.3 | like advertising and social media. |
| 0:30.3 | With the NCAA recently accepting new recommendations around name, image, and likeness, college athletes |
| 0:36.8 | could soon get paid for things that have long been banned. |
| 0:40.4 | Today, we're joined by the athletics Nicole Hourback to talk about what college athletes |
| 0:45.2 | will and won't be able to do when they could start getting paid and just how much money |
| 0:50.5 | some could make. |
| 0:51.5 | He has nearly 400,000 Instagram followers and his Instagram post value is estimated to be |
| 0:58.9 | about $11,000 for one post. |
| 1:05.3 | From Wondering on the Athletic, I'm Kavita Davidson. |
| 1:07.9 | And I'm Andres Keltow. |
| 1:09.2 | It's Wednesday, May 13th, and this is The Lead. |
| 1:14.6 | It felt like something great was happening. |
| 1:18.2 | There was just something about the emotion and the moment you know the verse for verse. |
| 1:22.9 | The failures of the past don't matter because we've got this now. |
| 1:25.8 | You can't pay. |
| 1:26.8 | I've seen anything like that. |
| 1:28.0 | That's not good. |
... |
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