Collect pithy praise

Before Breakfast

iHeartPodcasts

Self-improvement, Education

4.6 • 1.4K Ratings

🗓️ 20 September 2022

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

Short testimonials help make your case

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Transcript

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0:00.0	Coming to Hulu this Friday and Saturday night, don't miss our 2023 iHeart Radio Music Festival.
0:05.3	The biggest superstars from all genres of music on one stage.
0:09.2	Food fighters, fallout boy, Kelly Clarkson, Lenny Kravitz, Travis Scott, Tim LaGraw, TLC, and more.
0:15.6	From T-Mobile Arena in Las Vegas, it's the Can't Miss Music Events of the Year.
0:20.5	Our iHeart Radio Music Festival, stream it live only on Hulu and listen on iHeart Radio stations.
0:26.0	Friday night and Saturday night, starting at 10 p.m. Eastern, 7 p.m. Pacific.
0:33.6	Welcome to Before Breakfast, a production of iHeart Radio.
0:39.5	Good morning. This is Laura. Welcome to the Before Breakfast Podcast.
0:46.8	Today's tip is to collect pithy praise.
0:50.9	Social proof is powerful and having a few short testimonials
0:55.9	is a great way to convince others that they should work with you.
1:01.6	I write books for a living and whenever we're getting ready to publish a new one,
1:06.0	we go through the process of collecting blurbs.
1:09.9	These are the short statements of praise that you read on the back cover of a printed book.
1:16.4	The idea is to get other authors or famous people to say that the book is good.
1:22.7	In theory, potential readers who like those other people's work will then be convinced
1:27.9	that this book is worth reading. Now, collecting blurbs can sometimes be a painful process.
1:34.6	You are hitting people up for professional favors.
1:38.3	I always feel a little weird doing this, which is why I write blurbs for a lot of other people's
1:42.8	books. I'm so grateful for everyone who has helped me and I want to pay that forward.
1:48.4	But whether it feels painful or not, I do get why we keep doing it.
1:54.3	That's because social proof is powerful. How do I know I want to work with anyone?
	...

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