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The Playbook With David Meltzer

Collaboration is The Key to Success | Interview With SVP & CMO of Webex by Cisco, Aruna Ravichandran

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.61.9K Ratings

🗓️ 21 May 2022

⏱️ 20 minutes

🧾️ Download transcript

Summary

Aruna Ravichandran, SVP & CMO of Webex by Cisco, shares her insights on how video-conferencing trends have shifted in response to the pandemic, as well as how apps can be used to promote mental health and better work/life balance for a remote workforce. Ravichandran and host of #ThePlaybook, David Meltzer, share their thoughts on topics including Webex’s rebrand as an all-in-one collaboration platform, how tools such as real-time translation allows more people to be hear and understood, as well as the role that inclusivity plays in designing technology solutions that works for individuals who prefer to communicate in different ways. Tweet me your takeaway from today’s episode @davidmeltzer Email Me! [email protected] Sign up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1 Text Me! (949) 298-2905 Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

When there is a perfect marriage between products and marketing, that's when the whole thing will really light up.

0:07.4

This is the flavor. I am so excited because I have worked with this company. I probably would date myself if I told you how long,

0:16.8

but I have the unbelievable chief marketing officer with WebEx,

0:20.9

Maruno Ravi Chandra and welcome to the playbook.

0:25.0

Thank you for having me, David. Very, very excited to be here with you today.

0:29.6

Well, you know, I wanted to have you because you have a superior technology that deals with some of the

0:35.5

most key components in both personal and professional life, and that's collaborated, coordinated movement.

0:43.7

And there's so many mental, I call it the mindset, the heart set, and the handset,

0:48.8

about how we coordinate and collaborate together in these movements, which creates not only a practice

0:56.6

of profitability, but of happiness, of wellness, especially today with all the accelerated changes

1:04.4

that have occurred through the pandemic. WebEx and Cisco are sitting in a really great situation

1:11.2

to help bring us back together, but not only back together, but to coordinate and collaborate

1:16.2

together in efficient, effective, and statistically successful way. How does your platform and business

1:23.5

affect this more healthy mindset of how we practice meeting and collaborating?

1:32.4

It's you asked a question, which is very near to my heart, I have to say. So if I basically let me

1:40.7

basically reflect back, right, before the pandemic, video conferencing was used by the large corporations

1:47.3

and not many people even knew what was a video conferencing platform. And if during the pandemic,

1:53.6

this whole market was disrupted because none of us would have ever communicated if you didn't have

1:59.3

a technology like WebEx. And it became more than video conferencing because you also need to have

2:06.0

the track communications going on as well, which is asynchronous meetings. And so that's an area where

2:14.0

WebEx has had tremendous amount of growth, especially during the pandemic. So what do I mean

2:19.2

with that? First and foremost, WebEx, which used to be just a video conferencing provider,

...

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