Colin Cowie, THE GOLD STANDARD: Giving Your Customers What They Didn't Know They Wanted

Totally Booked with Zibby

Zibby Owens

Connection, Inspiration, Moms, Entertainment, Arts, Reading, Books, Parenting, Literary

4.4 • 602 Ratings

🗓️ 9 December 2021

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

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Summary

Lifestyle expert Colin Cowie joins Zibby to discuss his 11th book, The Gold Standard. Zibby shares which piece of advice from the book she recently shared to inspire her team at Zibby Books and asks Colin about how Covid-19 impacted his messaging. The two also talk about how to create a desirable product in a saturated market, the ways in which publishing has changed between the release of his first book in 1996 and today, and the guiding principles Colin offers for leaders to direct and unite their teams.

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Transcript

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0:00.0	Hi, I'm Zibby Owens, and you're listening to the award-winning podcast, Moms Don't Have Time to Read Books.
0:07.1	If you like this podcast, you will love my new anthology called Moms Don't Have Time to Have Kids.
0:12.9	Check it out, and you'll hear from 49 authors about all sorts of things moms don't have time to do.
0:17.9	All the authors have been on this podcast.
0:19.7	Also, check out my TikTok at with Zibby and Tracy, my other podcast, Sex Talk with Zivie and Tracy.
0:25.7	Check out Moms Don't Have Time to Write on Medium.
0:28.5	And of course, my new publishing company called Zivie Books.
0:32.3	And now back to our daily author interview site and a quick hello from some of my kids.
0:36.9	Hi.
0:37.4	Hi. Hello. Enjoy the show.
0:42.3	Colin Cowie is the author of the gold standard, giving your customers what they didn't know
0:46.5	they wanted. Colin Cowie arrived in the United States from South Africa in 1985. His intelligence,
0:52.3	personality, and stylish sensibility led him into the fast-paced
0:55.9	glamorous world of planning over-the-top parties for royalty, celebrities, and business luminaries.
1:00.9	Respected around the world as an arbiter of style, Cowie has been at the forefront of event
1:05.1	and wedding planning for the past 25 years, creating trends and raising the bar for providing
1:09.5	the ultimate guest experience.
1:11.4	In addition to Oprah Winfrey, his celebrity clients include Jennifer Lopez, Ryan Seacrest,
1:15.7	Kim to Kardashian, Little Wayne, Nicole Kidman, and Demi Moore, to name a few.
1:20.2	Cowie's corporate clients include Don Perignon, Warner Brothers, CBS, the Whitney Museum,
1:24.9	Architectural Digest, Cosmopolitan, and InStyle.
1:28.4	His previous books include Dinner After Dark, Colin Cowie Sheek, The Guide to Life as it
	...

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