Hey, everybody. My name is Matt Diavella and welcome back to the Ground Up show, the podcast that comes to you

straight from my dining room. And after 60 episodes in Los Angeles, I have finally found the worst time to record a podcast.

For about 15 minutes in this episode, you will hear the light and beautiful sounds of my neighbor's lawn being landscaped.

I don't think it's too distracting, but I just wanted to warn you that there is a little bit of noise in the background for just part of this episode.

There's probably about 60 seconds where it gets pretty bad, but then it goes away.

So do not worry. It does not last the length of the episode.

And I didn't want to cut out those specific points because I thought there was a lot of value there

that you guys should hear. My guest today is Cole Walliser, a Los Angeles-based commercial

director that's worked with Miley Cyrus, Pink, and Katie Perry. On this episode, we talk about

traditional media and the future of platforms like YouTube, building confidence, and why

decision making is the most important skill you have to master if you want to be successful.

This podcast is independent and ad-free because of a small group of amazing Patreon supporters.

Head over to patreon.com slash Matt Diavella to support the show for as little as a dollar

an episode. Or for a little bit more, you can get access to my private AMA podcast episodes

where I take questions exclusively from Patreon or get access to my

secret vlogs, an intimate look every month at my work and personal life. Again, that's

patreon.com slash Matt Diavella. Thanks for listening and enjoy the show. Cole, thank you so much for being here today.

Thanks for having me.

Excited to chat both about like the new media, the traditional media,

and like where that overlap. We already talked a little bit about it. But before we get into

that, why don't you tell me a little bit about the work that you currently do? Well, I am currently

a director who does a lot of beauty stuff. So I started with like female pop star type content.

...