Coke Was a Cure-All First. Then It Became a Global Obsession
Our American Stories
iHeartPodcasts
4.6 • 817 Ratings
🗓️ 18 August 2025
⏱️ 28 minutes
🧾️ Download transcript
Summary
On this episode of Our American Stories, Coca-Cola’s beginnings weren’t glamorous. It started with a wounded Confederate veteran, a sugary syrup marketed as medicine, and a bold idea that caught on in the American South. Larry Jorgensen, author of The Coca-Cola Trail, shares how the drink moved from soda fountains to glass bottles, how small-town bottlers turned it into a national brand, and why a green-tinted bottle became part of its identity.
Support the show (https://www.ouramericanstories.com/donate)
Support the show: https://www.ouramericanstories.com/donate
See omnystudio.com/listener for privacy information.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | This is an I-Heart podcast. |
| 0:14.1 | This is Lee Habib, and this is Our American Stories, the show where America is the star and the American people. |
| 0:22.4 | And we love hearing your stories. Send them to Our American Stories.com. |
| 0:27.2 | Up next, a story about a drink that we all know, but might not know the backstory of. |
| 0:32.6 | Here's our own Monty Montgomery with a story. |
| 0:41.0 | Coca-Cola is arguably the South's most successful export. |
| 0:45.1 | They sell around 3 billion cases of product around the world annually, but they started out small. |
| 0:51.0 | Here's Larry Jorgensen, author of the Coca-Cola Trail, with more on that. |
| 0:57.3 | Well, Coca-Cola actually started out as the syrup that is now the main ingredient in Coca-Cola. |
| 1:05.0 | And the syrup was invented by John Pemberton, who was a pharmacist in Columbus, Georgia, and had started |
| 1:14.6 | working on the formula, and then his time of working on the formula was interrupted by the Civil War, |
| 1:21.6 | and he actually fought in the Civil War. When he got out of the war, he had a war injury. You know, stories get twisted |
| 1:28.8 | through the years. I heard it was a saber-type injury to his stomach, but whatever, it was |
| 1:35.3 | definitely from the war, and he was looking to get some relief. Relief in the form of a morphine-free |
| 1:42.1 | painkiller, as he was addicted to the substance at the time. |
| 1:48.1 | He had studied and he had learned that the cola nut would create a pretty good flavor, |
| 1:55.2 | and the coca leaf was known for giving some relief to pain. |
| 2:05.6 | So he developed his formula with those two items in mind, the coca leaf and the cola nut. |
| 2:08.6 | Now, the coca leaf, as it was used in producing the Coca-Cola syrup, |
| 2:14.6 | was not processed, and I get this all the time, it was not processed in a way that |
| 2:20.7 | would produce cocaine. |
| 2:22.6 | There was no cocaine in Coca-Cola. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from iHeartPodcasts, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of iHeartPodcasts and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.

