Coke vs Pepsi - Cola über Alles | 3

Business Wars

Audible

History, David Brown, Business, Management

4.6 • 13.5K Ratings

🗓️ 23 August 2018

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

With world war on the horizon, Coca-Cola and Pepsi face a supply crisis. How to get enough sugar to continue bottling their sweet fizzy goodness? One man has the answer -- to secure its supply line, Coke must sell itself as the all-American cola. For GIs and liberated citizens the world over, Coca-Cola will become a symbol of hope. But the company’s all-hands patriotic marketing strategy leaves Pepsi out in the cold. With Coca-Cola claiming Europe, America’s number two cola turns south of the border to survive.

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Transcript

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0:00.0	Hey, prime members, you can listen to business wars at free on Amazon music.
0:04.6	Download the app today.
0:07.0	It's September 1943, and Alfred Tomfort is on a plane somewhere over North Africa.
0:15.9	The aircraft shakes as it hits turbulence.
0:18.9	Tomfort hopes that the cargo crates filling the aisle will come crashing down on him.
0:24.2	God knows what's in those cases, he thinks.
0:26.4	Fake beans, bullets, grenades, maybe a bomb.
0:30.1	Could be anything.
0:32.0	He tries not to think about it.
0:33.8	He looks out of the window at the blue Mediterranean Sea.
0:37.4	He checks his watch and shakes his head.
0:39.7	Hey, I don't even know what time zone I'm in.
0:42.9	In fact, he's not even sure how long he's been in the air anymore at all.
0:47.1	His journey started yesterday, maybe the day before.
0:51.6	It began with a short flight from New York City to Maine, then another to Newfoundland.
0:58.0	From there, he boarded a military airplane headed for Prestwick Airport near Glasgow, Scotland.
1:03.6	Now he's on his final flight, destination Algiers, the hub of Allied operations in North Africa.
1:11.1	Finally, the plane makes its descent.
1:17.6	Tomfort steps off the plane and into the 84-degree heat in the Algerian capital.
1:23.4	A soldier greets him and takes him to a nearby office.
1:26.8	On entering, he introduces himself to the US Army Colonel inside.
1:31.6	Alfred Tomfort, Coca-Cola Company technical observer, reporting for duty, sir.
	...

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