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Business Wars

Coke vs Pepsi - Cocaine is King | 1

Business Wars

Audible

History, David Brown, Business, Management

4.613.5K Ratings

🗓️ 16 August 2018

⏱️ 28 minutes

🧾️ Download transcript

Summary

In turn of the century Atlanta, pharmacist John Pemberton has invented a dynamite health tonic with some secret ingredients his customers can’t get enough of. There’s only one problem. With the city about to go dry, the temperance authorities are coming for him. Pemberton needs to cook up a new recipe, fast — before his own demons tear him apart.

And there’s another problem on the horizon. Its name is Pepsi-Cola.


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Transcript

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0:00.0

Hey, prime members, you can listen to business wars at free on Amazon music.

0:04.6

Download the app today.

0:07.0

It's late November 1885.

0:11.7

A man knocks on the door of the Red Brick townhouse in Atlanta that belongs to Confederate veteran

0:17.1

and respected pharmacist, John Pemberton.

0:20.4

Well, hello, come on in.

0:23.3

Pemberton, in his 50s, motions to his customer to have a seat.

0:27.3

He leans in to have a look at his patient, a long beard dangles off his chin like strands

0:33.2

of Spanish moss from a tree branch.

0:36.0

Now, what troubles you, sir?

0:38.1

I've got a headache.

0:40.1

My throat sore and my chest is flimmy.

0:43.1

Maybe a common exhaustion?

0:45.1

Well, I feel physically exhausted.

0:48.7

Maybe I've got heart disease or liver condition.

0:52.1

Could that be a duck?

0:53.8

Well, possibly, but don't worry.

0:56.4

I've got just the remedy for you.

0:58.4

It's called French wine coca.

1:00.5

It's got all the health benefits of wine plus the amazing, curative powers from the Bolivian

1:06.1

coca plant.

1:08.1

Truth is, everyone in Atlanta knows about Pemberton's great nerve tonic.

...

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